Online
Visualizing key statistics for Mexico's e-commerce market.
Preliminary data from Mexico’s economic census revealed that only 29% of companies with more than 10 employees made any online sales during 2023.
For micro businesses, online adoption was even lower, with just 4% reporting an e-commerce presence. This brings the total number of economic units engaging in internet sales in Mexico to over 300,000 businesses.
According to INEGI, these 300,000 companies account for over 28% of the country’s consolidated annual revenues. Interestingly, micro businesses with an online sales presence generated four times the revenue (on average) compared to those without— a trend that did not hold true for medium and large companies.
While average revenues per company were lower for medium and large businesses with an e-commerce division, operating margins were notably higher for medium-sized units.
At the same time, official data shows that revenues for commercial businesses selling exclusively through online platforms have surged by over 160% since the end of 2019.
This rapid expansion was largely driven by the pandemic, with revenue indices for these companies increasing 54% YoY in 2020 and 28% YoY in 2021. While growth has since slowed, it remains in double-digit territory as of November 2024.
According to data from CONDUSEF, successful e-commerce transactions reached 959 million during the first nine months of 2024, reflecting a 26% increase compared to the same period in 2023. This surge in online transactions translated into a total purchase volume of $710 billion pesos.